Our focus
Authentic brand experiences engage more customers
Perry Chua, Partner
Throughout his 25-year career, Perry has developed innovative brand identity systems for many clients including Nokia, McDonald's Restaurants, Mountain Equipment Co-op, Four Seasons Private Residences and The World Island Development in Dubai, UAE. Perry has shown an uncanny ability to apply his strategic thinking to clean, compelling, innovative designs. Although he sees the true reward of his work in the success of his clients, Perry has collected his share of awards from international entities including The One Show, Applied Arts, Lotus Awards, HOW International Design Awards, ADCC and Communication Arts, among others. In addition to being interviewed by Inc Magazine for his brand expertise, Perry's work was featured on CBS News, in a segment on Design Innovation. His work can be found in international journals from Canada, USA, Spain, China, France and the UK.
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Iain Hamilton, Partner
Iain is a brand identity strategist and designer with 40 years international experience both agency and client-side. A well-known expert on brands and brand identity, and a consultant for US, Canadian and international companies, Iain’s clients consistently achieve tangible, successful results in their mission to connect with stakeholders, increase the profile of their business, and build brand loyalty. He is widely recognized for achieving mission-critical, high-stakes results. Iain speaks on brand status and customer loyalty throughout North America, and is regularly invited to prestigious judging panels, most recently of the Transform Awards which celebrate the best in rebranding, employer brand strategy, and brand development in Europe, MENA, Asia-Pacific, and North America.
A dynamic and robust ecosystem
Our collaborative approach empowers us to combine the expertise and resources of diverse industry players, enabling us to offer comprehensive solutions tailored to our clients' unique needs. Through strategic alliances with design studios, marketing agencies, digital experts, and other key players, we seamlessly integrate a multitude of creative, strategic, and technological elements into our brand identity projects. This collaborative synergy not only ensures a holistic and cohesive approach but also enhances our agility and adaptability in a rapidly evolving business landscape.
Together with our partners, we craft compelling brand narratives, design captivating brand identities, devise innovative marketing strategies, and deploy cutting-edge technologies to propel our clients to the forefront of their respective markets. Our commitment to fostering these strategic partnerships underscores our dedication to delivering unparalleled value and excellence in every facet of brand identity development.
Accurately benchmark your current brand
It’s important to know where you are before beginning any journey – especially into the heart of your customer. Our free assessment scorecard provides a clear diagnosis. Understand exactly where to focus resources to uncover your most important brand opportunities.
