Branded t-shirts worn by volunteers and other merchandise raised brand awareness in media coverage
Regulatory requirements demanded a huge output of print collateral, including annual reports
Digital branding included websites, landing pages and social media
Building a compelling brand for Foresters Financial required astute management across geographies and lines of business, including life insurance, savings and investments and wealth management. From print-based collateral such as annual reports and producer guides, event branding for conferences and charity partnerships, to digital properties such as website and social media programs, the brand was carefully constructed over a period of years.
