We employ four key methodologies to ensure alignment with your business objectives and create a clear brand identity roadmap.
Know where your equity and opportunities lie before beginning the journey.
Assessment
Many companies have won hard-earned equities over time, and we work to identify those that still serve you while optimizing areas of overlooked potential. This allows you to focus attention and resources where it counts, and cut out unrewarding activities that hold you back.
Our assessment provides a clear diagnosis and roadmap so you understand exactly where to focus.
A. Strategic Audit
We look at your entire business environment – your offer, your competitors, your audience – to uncover your most important brand opportunities.
B. Live Presentation
Follow up is a live presentation of clarity and insight into the best strategic directions to showcase exactly how your offer can connect with customers and drive loyalty.
C. Brand Roadmap
We provide a complete written roadmap containing all findings and recommendations to act as compass and north star for your brand-driven business.Understanding your customers and how to position your brand for success.
Positioning
The most effective Positioning begins with a focus on what will connect with your customers. Our process allows us to design, test, and validate your business model, resulting in sharpening your offer to present what your customers truly value.
Whether you are creating, managing, or renewing your Brand Positioning, we will help you create a shared language of value creation in your organization. We ensure a problem-solution and product-market fit for your offer that validates the distinctive benefit you bring your customer.
A. Problem-Solution Fit
We begin by identifying your customer’s key pain points and potential gains to design a relevant Brand Position you can deliver with the most potential for fit.
B. Product-Market Fit
Market testing is essential to validate your Brand Positioning. We gather evidence that your Brand Position is actually increasing customer connection and gaining traction.
C. Business Model Fit
Your Brand Positioning needs to create benefit for your customers, but also build value for your business. We deliver evidence of a profitable and scalable business model.We build your relevance, esteem and differentiation to stand out in the market.
Brand Identity
In tandem with a validated Brand Positioning, your brand development also includes a distinct Brand Identity.
When you successfully align your offer with a clear increase in benefit to your customers, you carve a unique position in your market. Consistent attention to this position is achieved using three core strategies:
Relevance
Your core relevance is revealed in a validated Value Proposition and your identity foundation is based on this most important aspect.
Esteem
We design your core identity to develop a premium relationship between your brand and its audience so they see you as the only choice for them.
Differentiation
Your positioning is reflected in your brand identity. We carefully design everything to ensure the most authentic and unique presence in your market in every way you show up.Customer interactions to build trust and loyalty, the ultimate brand objectives.
Activation
Customers experience a facet of your brand each time they interact with you. We carefully build a Customer Journey Map and Touchpoint Checklist to ensure each experience delivers expected value linked with your brand promise. Over time, these interactions build your market brand and associated customer recognition, understanding and loyalty.
A. Touchpoint Audit
Each customer interaction opportunity is weighted against your Brand Canvas to ensure its contribution to increasing your overall brand score.
B. Alignment Roadmap
Each customer touchpoint is mapped into your overall brand ecosystem, and aligned to its place in your customer experience journey.
C. Implementation
Your Brand Roadmap is your guide for producing experiences and assets that are performance-based and measured for alignment and contribution.
