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Coffee takes you further

Full brand identity for these stimulating blends of mushroom coffee that help consumers focus, get energized and protect their immune system.

NeonMind Feature

Super brand for super food

NeonMind Variety Packs

NeonMind packaging designed to stand-out from the category beiges

NeonMind Stick Sachet

Innovative products require innovative branding

NeonMind Table

A super blend of colour and materials for a super blend of products

Brand associations of relaxation, clarity and innovation are suggested in both the NeonMind name and distinctive packaging. Hidden mushrooms in the design reflect the infused mushrooms in the coffee product, while the bold colour palettes and finishes all the coffee to stand out in a market saturated with beige, craft-paper sameness.

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