Focusing on FUN for the whole family, The Shrunks went from start up to world-wide reach, with products retailing in 34 countries plus online with Amazon, Toys R Us, Target, Bed Bath and Beyond, etc., winning Design Innovation Awards (USA, Germany, Sweden, UK), National Parenting Award USA along the way.

At its heart, The Shrunks brand identity is designed to bring comfort and confidence to children afraid of the dark or strange camping environments. The brand puppy mascot, Sunny, was created to be a familiar friendly face children could relate to, with his cute floppy ear displaying an element of bashfulness. Graphic components include hand-drawn typography and sketches to communicate the human touch that drives the brand’s values and mission of providing simply clever inflatables for kids, BIG and small (parents are big kids too!)… FUN for the whole family.