A full brand identity for these stimulating blends of mushroom coffee that help consumers focus, get energized, and protect their immune system.

Brand associations of relaxation, clarity and innovation are suggested in both the NeonMind name and distinctive packaging. Hidden mushrooms in the design reflect the infused mushrooms in the coffee product, while the bold colour palettes and finishes allow the coffee to stand out in a market saturated with beige, craft-paper sameness.